{"product_id":"why-we-buy-by-paco-underhill","title":"Why We Buy by Paco Underhill","description":"\u003cp\u003eRevolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe latest trends in online retail-- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improved how it serves its customers.\u003c\/li\u003e\n\u003cli\u003eA guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers which personal shoppers; a mall in South Africa has a wave pool for surfing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.\u003c\/p\u003e\n\u003cp\u003ePaco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estée Lauder. He is a regular contributor to \u003cem\u003eThe Wall Street Journal\u003c\/em\u003e and \u003cem\u003eThe New York Times\u003c\/em\u003e. He lives in New York City.\u003c\/p\u003e","brand":"Quartermaster Supply Co.","offers":[{"title":"Default Title","offer_id":53626255573355,"sku":null,"price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/7847\/1531\/files\/Book_WhyWeBuy.png?v=1785344680","url":"https:\/\/quartermastersupply.co\/products\/why-we-buy-by-paco-underhill","provider":"Quartermaster Supply Co.","version":"1.0","type":"link"}